Alibaba Pictures Group Limited and the Pasadena Community Foundation have announced a partnership to tell stories of ‘doing good’ in Pasadena with the launch of the ‘Big Heart Small Film’ short film competition. Nine aspiring filmmakers have been matched with nine Pasadena area non-profits to create a short film featuring the critical work of a non-profit to raise awareness of the vibrant philanthropic efforts in the Pasadena community.


About Pasadena Community Foundation

The Pasadena Community Foundation (PCF) is a tax-exempt public charity created by and for the people of Pasadena. Managing over $70 million in charitable assets, PCF works with individuals, families and organizations to establish philanthropic funds, invests and builds endowment funds and provides grants to local non-profits. PCF focuses on six areas of local interest: arts and culture, education, environment, health, human services, and youth. Dedicated to growth and posterity, PCF is Pasadena’s permanent endowment for public good.

About Alibaba Pictures

Alibaba Pictures, headquartered in Pasadena, is an Internet-driven movie and television entertainment powerhouse. The company’s operations integrate the full entertainment value chain, including investment and financing, content sourcing and production, promotion and distribution, as well as cinema services.

Alibaba Pictures has invested in the production of movies such as Ferry ManThree Lives Three Worlds Ten Miles of Peach Blossom and Ao Jiao Yu Pian Jian. It has also invested in international film projects such asTeenage Mutant Ninja Turtles: Out of the Shadows, Star Trek Beyond, Mission Impossible – Rogue Nation, and REAL starring popular Korean actor Kim Soo Hyun. Alibaba Pictures has also partnered with Skydance Media to finance and produce the WWII-themed feature film Flying Tigers, for which renowned Hollywood screenwriter Randall Wallace is on board to write the script. Meanwhile, it has an upcoming TV series and movie Swords of Legends 2.

Alibaba Pictures is listed on both The Stock Exchange of Hong Kong Limited (stock code: 1060) and the Singapore Exchange Securities Trading Limited (stock code: S91). Alibaba Group is the largest shareholder.

Event Committee

Melinda Stahl (Event Chair), Laurie Burruss, Melanie Clark, Jennifer DeVoll, Ann Hassett, Yuxi (Joan) He, Sally Howell, Josey Iannotti, Shujin Lan, Elizabeth Li, Jenny Lim, Jerilyn Castillo McAniff, Kathryn Mgrublian, Meredith Min, Bob Niemack, Maggie Sabbag, Craig Watson, Alex Wei, Julie Woo, Xue (Monica) Wu, Junyi (Olivia) Yan, Wei Zhang 

PCF Staff and Board of Directors

Please read more about the Pasadena Community Foundation Staff and Board of directors here



For information on sponsorship opportunities for the Award Ceremony and After Party, please contact Dan Maljanian at 626-796-2097 ext. 8 or dmaljanian@pasadenacf.org.

The contact for competition participants at Alibaba Pictures is the BHSM Project Team at